What people are saying..

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April is a super knowledgeable, passionate professional. She helped me with my financial investments and I feel much more confident about my funds and how they will do over time. April is able to communicate the information in a way that makes sense and is not overwhelming or intimidating. April is passionate about empowering women to educate themselves about financial wellness and to make informed decisions about their financial futures.

- Stephanie Lincoln. Fitness Instructor and Eating Psychology Specialist

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Why you should work with April Caldwell.

Video testimonial from Leila Ansart

Several years ago, I met April at a financial education workshop that she hosted.  I was seeking direction with financial planning, but did not know how or where to start.  I wanted someone I could trust to manage my money and watch out for my best interests.  Talking with her put me completely at ease about sharing my lack of knowledge and my need for financial planning.  I found her to be trustworthy, knowledgeable and eager to show me how to protect my future.  And she communicated the information so that I could understand.  

I have been a client of April’s since 2015 and have seen how she has helped my money grow.  I have the confidence that my family and I are protected.   

I believe April cares about me in other ways, as well, as she includes me in other opportunities that she believes will benefit me.   I wholeheartedly recommend April for helping with your financial planning.

- Shari Andrews. Hospital Administrator, Married, Mom of 2. 


Personal CFO
 My recent interview on the news about the state of student loans.

My recent interview on the news about the state of student loans.

 Speaking at Women’s Empower Expo in DC

Speaking at Women’s Empower Expo in DC

 April with Meghan from WAPE, Morning Show Co-host and Host of Babecast podcast.

April with Meghan from WAPE, Morning Show Co-host and Host of Babecast podcast.

 April with Donna Deegan, author, breast cancer awareness advocate, and former weekday television anchor on First Coast News in Jacksonville, Florida, Andrew Gillum, Mayor of Tallahassee and candidate for FL Governor,  Catalina Alers-Alers  is the weeknight host on 97.9 KISSFM, co-host of the But First, Brunch podcast and TV correspondent for JTA’s Around Town series on Making Moves.

April with Donna Deegan, author, breast cancer awareness advocate, and former weekday television anchor on First Coast News in Jacksonville, Florida, Andrew Gillum, Mayor of Tallahassee and candidate for FL Governor, Catalina Alers-Alers is the weeknight host on 97.9 KISSFM, co-host of the But First, Brunch podcast and TV correspondent for JTA’s Around Town series on Making Moves.

 River City Live appearance talking about my Women's Business Event with Jen Devore Richter

River City Live appearance talking about my Women's Business Event with Jen Devore Richter