My clients consider me their Personal CFO. I help them navigate all their critical financial planning decisions.
— -- April Caldwell

Hello! Let me guess. I know a couple of things about you, even though we have never met.  YOU'RE AMAZING. And Smart. You make a good living. Your relationships are great. And finally, you are ready to get your financial life in order. You want to work with someone who understands what you have gone through, who can help you figure out what to do and not make you feel judged, criticized or unheard. You want someone to explain the complex financial world to you in a way that’s simple and relevant, as if you were talking to a girlfriend at brunch.  You’re open, willing, and ready to invest the time, money and energy into a new relationship, a financial planning relationship. I'm so glad you found me, the woman out there that cares about educating & empowering you and making it a ton of fun. That feeling you have? It’s relief. I can't wait to help you Blaze Your Trail to Financial Independence.

financial coach

I'm April Caldwell, money coach, financial planner and personal CFO. I am the Founder of Trail Blazers, events designed to help women keep more money, design a luxurious lifestyle and not feel guilty.

As a personal CFO and money coach, I help professional women take control of their finances to create a luxurious lifestyle without debt or guilt.  I did not wake up one day and say “When I grow up I want to be a money coach". Little did I know, that would become my passion in life.

Personally, I saw the impact money had on the women in my life. I know first hand what it is like to have been affluent and then to have lost everything due to poor financial planning. I rebuilt my finances through education and financial literacy which I now use to help others to reach financial freedom.

I grew up in an upper-middle-class family. A nice house, with a stay at home mom, 2 cars, private school and a comfortable life. When I turned 16 all that changed over-night. We went to pinching pennies and lots of tuna fish casserole. 

This time in my life had a profound impact on me and the way I viewed money, freedom, and survival. I knew I was never going to be put back into a position like that again.

That’s why my passion is helping every woman, especially those who have experienced a personal crisis, face their fears and embrace their financial life so that they too can go from a feeling of surviving to that wonderful place of thriving.

Recently, I worked with a woman and during the 2nd step in the coaching process found her an extra $1,000 a month in her budget. Through the work we did she was empowered to go in and negotiate a higher salary resulting in another $2,000 a year. During our 6 weeks together she increased her cash flow by $12,000 a year.

financial podcast

Completely Ridiculous but Fun Facts About Me.

  • I am totally tone deaf, but I don't let that stop me from bursting into song.


  • I moved to Ohio because I thought "it was cool that is snowed in April". (yes, I learned my lesson)


  • I love shoes. LOVE.


  • I get peer pressured into cussing. (Dad, I swear it isn't my fault)



  • I have webbed toes and truly believe it makes me a better swimmer. 


I would love to connect with you. The best way to do that is to Join the Trail Blazers Tribe.